Real Estate Education Blog

Blogs Lynn's Blog The Effective Soft Close

Posted Sep 04, 2009 11:41 am (11 years ago)

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The soft close is effective for new real estate agents or for those who are not comfortable asking a direct closing question. This is a friendly close, yet effective. When the buyer shows interest in a property, explain the process and then ask a question. 

For instance, “I’m glad you like this home. The next step is to complete the paperwork and submit it with an earnest money check. I should have an answer tomorrow. Would you like to move forward?” It’s as easy as that!